Over the past few years, smart wearables have tempted people away from appreciating fine traditional clockwork. From Apple watches to Fitbit, advanced technology has seemingly taken over the wrists of the world. However, traditional wristwatches still remain king. And more specifically, Swiss watches are the king of kings. Undoubtedly due to their alluring designs developed by the most remarkable craftsmanship and finest materials.
Although Swiss watches have a practical purpose for tracking the time, they often offer more superior benefits to their owner such as sentimentality. Many grandparents give their fine chronometers to their grandchildren, or a bride-to-be gifts an exquisite watch to their fiancé in return for their engagement ring.
Swiss watches have become the new sports car. It is something to invest in and take off. Deciding which one matches your style and what you can afford is imperative before you take the leap and get one of your own. We have created a guide to what we believe to be our top ten from low, middle and top price tier Swiss watches.
Low Tier (under £1,500)
Tag Heuer offers some truly premium timepieces going up to 6 figure price tag. However, Tag Heuer’s Formula 1 Quartz carries forward premium materials, reminiscent of traditional Swiss watch engineering, all for under £2,000. Slick stitching inspired by automotive interiors, but with a modern twist from a combination of matt black aluminium bezel, as well as a neon yellow seconds hand. Tag Heuer’s stamp of premium quality is apparent with a quartz movement which can measure 1/10th of a second. £1,350
TISSOT CHEMIN DES TOURELLES POWERMATIC 80 GMT
Tissot is one of the oldest watchmakers in the list and surprisingly is one of the most affordable Swiss-made watches. Named after Tissot’s first factory in Switzerland, the Chemin Des Tourelles is comprised of a rose gold stainless steel 42mm case and Roman numeral indexes. Complete with a see-through case back, this Swiss watch offers luxury at a reasonable price. £830.
WENGER URBAN CLASSIC CHRONO
Wenger has an important place in our list as one of the best affordable Swiss watch brands. This Urban Classic Chrono pairs perfectly with an all-black case and a beige fabric strap. The elongated markers and green accents offer a utilitarian look while carrying forward the quintessential Swiss look. £289.
Mid Tier (under £11,000)
NAVITIMER 1 B01 CHRONOGRAPH 46
A brand dedicated to aviation makes for a perfect investment timepiece. The Navitimer collection is a legendary Swiss watch for men and is the gold standard for pilots across the world. This signature watch comes in a variety of colourways and strap materials, adaptable for a variety of budgets. £8,480.
TUDOR BLACK BAY GMT
This new blue and red piece from Tudor is a quirky standout piece to add to any watch collection box. It takes design cues from a similar watch from Rolex, but for a more affordable price. Black Bay GMT featured a polished steel face with a domed black dial. If the woven strap isn’t your style, the same exact same timepiece is available with steel links or a “Terra di Sienna” leather strap. £2,610
ROLEX SUBMARINER DATE
Here we have the classic style of the Rolex Submariner Date, which has been re-birthed in popularity. It is a classic Swiss-made watch and arguably one of the most famous Swiss brands out there. This is a classic blue and gold Rolex combination with an oyster link bracelet and long-lasting dial details. £10,350.
Top Tier (£20,000 and above)
AUDEMARS PIGUET ROYAL OAK
Royal Oak is Audemars Piguet’s staple timepiece. This self-winding model features 18k pink gold, sapphire crystal and the signature screws surrounding the case. This wristwatch is one of the most desirable out there and if luxury is your thing, £4,000 can get you matching cufflinks. £44,700.
PATEK PHILIPPE 5738P GOLDEN ELLIPSE
If you can’t decide between a circular or squared watch case, this stunning men’s Swiss wristwatch by Patek Philippe might just be the answer. It features an elliptical case, their ‘blue gold’ dial and shiny navy blue alligator strap with a prong buckle in platinum to finish. A must-have for a luxury watch collection box. £40,110.
VACHERON CONSTANTIN PATRIMONY PERPETUAL CALENDAR ULTRA-THIN
Investing in high-end Swiss watches, you will see consistent usage of the most remarkable materials. However, the Patrimony Perpetual Calendar Ultra-thin changes the game from simple time management of minutes and hours to days, weeks, years and even moon phases. This Genevan watch brand also includes an incredible transparent sapphire crystal backing. £69,300.
Moreover, as this is the dearest out of all watches on our list, if you are looking to invest in this Swiss watch (or any other expensive watch for that matter) making sure that you have the right protection with durable watch cases is imperative.
IWC TRIBUTE TO PALLWEBER EDITION “150 YEARS”
This anniversary edition watch by IWC marks 150 years of exquisite design. This incredible Swiss timepiece has been minimised to hour and minute digits, accompanied by a small hacking seconds hand. The minimalism stops at the front as the intricate design of the watch is revealed by a see-through sapphire crystal back. £20,500.
If you don’t want to limit your watch collection to Swiss, take a look at our Watches of the World guide to learn a bit more about global watch culture. Make sure, if you’re thinking of building up a collection of watches or are a seasoned watch collector, it’s important you protect your investments. Browse our collection of crushproof and waterproof multiple watch cases.