A beginner’s guide to popular watch brands

A Beginner's Guide to Popular Watch Brands

It’s not just the way that watches look that make them irresistible investments – the technology and mechanics hidden behind the watch face contribute to their collector status, increasing in value over time. Brand is also important – the best watch brands all have something immediately recognisable that communicates what the brand is about. Ultimately, all of the above contributes to collector status and the value of their investment.

Understandably, if you’re a complete beginner to the world of watches then you might be slightly overwhelmed. To help you get started with your watch collection, we have put together a detailed beginner’s guide to watch brands. From Cartier to Omega, this guide will help you identify which brands are the best to invest in and which ones are most likely to increase in value over the next few years.


We all know that the Swiss are renowned for their exceptional watch manufacture industry,  and Omega is no different. 

As one of the biggest and most well-known luxury watch brands out there, Omega offers different types of watches, no matter what your hobby or preference. 

From sport watches to a more classical timepiece, Omega is a great place to start your watch collection and they are available in most high-street department stores. 

Recommended Omega watches for beginners:

  • Omega Speedmaster Moonwatch Professional
  • Omega Constellation Co-Axial
  • Omega Seamaster Planet Ocean 600 M Co-Axial 42 mm


Arguably the king of watch brands, Rolex is a classic that is coveted by many watch collectors around the globe. It is a British brand that was originally founded in London in 1905, but soon moved to Switzerland.

Some of the most expensive watches ever sold have been Rolex watches, so getting your hands on one of their amazing models is a must for any watch collector. 

Recommended Rolex watches for beginners:

  • Rolex Oysterquartz
  • Rolex Explorer II 16570
  • Rolex Air-King 14000M


Breitling are best known for their work with aviation crew and pilots, but they are also one of the best known, luxury Swiss watch brands around. 

They have a certified chronometer installed in all their models, plus an automatic winding mechanism. If you’re looking for a watch that is technically superior to most watches on the market, then you can’t go wrong with a Breitling.

Recommended Breitling watches for beginners:

  • Breitling Colt Skyracer
  • Breitling Superocean Héritage II
  • Breitling Avenger Blackbird

TAG Heuer

Out of all of the watch brands on our list, TAG Heuer are one of the more affordable brands, meaning they are great for absolute beginner watch collectors. 

With many of their models under £3,000, it’s much easier to find an affordable, yet valuable watch. TAG Heuer are also linked closely with Formula 1 – with ambassadors like Steve McQueen and Ayrton Senna, this brand takes a lot of its inspiration from the sporting world. 

Recommended Tag Heuer watches for beginners:

  • TAG Heuer Aquaracer Mens Quartz 41mm Watch
  • TAG Heuer Formula 1 Ayrton Senna Special Edition
  • TAG Heuer Formula 1 Aston Martin Special Edition


Unlike the previous brands, Cartier focus on high-end, classic style that can withstand changing fashion trends. Their classic timepieces are the  perfect addition to any collection and an amazing investment.

Many of Cartier’s pieces will gain value over time, so if you’re looking for an investment for the future, we’d highly recommend purchasing a Cartier watch. 

Recommended Cartier watches for beginners:

  • Cartier Tank Américaine Automatic 45mm Steel And Alligator Watch
  • Ronde Solo De Cartier Watch
  • Cartier Panthere W25029B6

Popular watch brands for women

Although most of the above brands offer alternatives for women (or are simply unisex models), we’ve included some watch brands that are exclusive to women. Women’s watches are a whole other market, even to unisex watches – there are different styles, an expanded colour palette, and even some progressive technologies. 

Here are the top watch brands for ladies.


The undisputed darling of the fashion world, Chanel has released some groundbreaking pieces in its time. For luxury collector items, you cannot go wrong with the Parisian label. Classically speaking, the Chanel look is very chic, and of course very feminine. However, in recent times they have released more androgynous looking pieces as well as more minimalist watches.

If you’re looking to add a traditionally chic and feminine watch brand to your collection, you really need look no further than Chanel.

Recommended Chanel watches for beginners:

  • Chanel Premiere
  • Chanel La Ronde
  • Chanel Mademoiselle


Swiss watch powerhouse, Chopard, have always stocked a broader range of women’s watches than men, and they hold the kind of prestige and brand respect that comes from years of continued innovation. The Swiss label does understated class like no other fashion house.

For a little European elegance in your collection, we recommend Chopard as the way to go.

Recommended Chopard watches for beginners:

  • Chopard Alpine Eagle
  • Chopard L’Heure Du Diamant
  • Chopard Imperiale Moonphase


Blancpain was the first brand to release an automatic wristwatch for women, way back in 1930 – just one reason why you should have a Blancpain piece in your ladies watch collection! Blancpain is a master in subtle details, quiet beauty, and an all-round sophistication that will turn heads everywhere you go. 

Blancpain’s heritage dates back to 1735, and since then they have consistently shaken the world with their eye-opening designs and intricate details.

Recommended Blancpain watches for beginners:

  • Blancpain Quantieme Complet
  • Blancpain Mille et Une Nuits
  • Blancpain Heure Decentree

What to keep in mind when investing in a watch collection 

Each of the above watch brands will be a big investment and if you plan to build a sizable watch collection, you’ll need to make sure they are kept safe and secure. 

Here at the Case Farm, we want you to feel confident in the knowledge that your watch collection is safe from harm, which is why we have developed a range of crush proof and waterproof watch cases.

Store 3, 4, 6 or 10 watches within your watch cases and keep them snug with our foam inserts, perfectly designed to keep your watches secure when in transit or stored in your home.



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