A beginner’s guide to popular watch brands

A Beginner's Guide to Popular Watch Brands

It’s not just the way that watches look that make them irresistible investments, the technology and mechanics hidden behind the watch face contribute to their collector status, increasing in value over time.

If you’re a complete beginner to the world of watches, then you might be feeling slightly overwhelmed by the huge variety of different watches available on the market.

To help you get started with your watch collection, we have put together a detailed beginner’s guide to watch brands. From Cartier to Omega, this guide will help you identify which brands are the best to invest in and which ones are most likely to increase in value over the next few years.   


We all know that the Swiss are renowned for their exceptional watch manufacture industry,  and Omega is no different.

As one of the biggest and most well-known luxury watch brands out there, Omega offers different types of watches, no matter what your hobby or preference.

From sport watches to a more classical timepiece, Omega is a great place to start your watch collection and they are available in most high-street department stores.

Recommended Omega watches for watches:

  • Omega Speedmaster Moonwatch Professional
  • Omega Constellation Co-Axial
  • Omega Seamaster Planet Ocean 600 M Co-Axial 42 mm


Arguably the king of watch brands, Rolex is a classic that is coveted by many watch collectors around the globe. It is a British brand that was originally founded in London in 1905, but soon moved to Switzerland.

Some of the most expensive watches ever sold have been Rolex watches, so getting your hands on one of their amazing models is a must for any watch collector.

Recommended Rolex watches for beginners:

  • Rolex Oysterquartz
  • Rolex Explorer II 16570
  • Rolex Air-King 14000M


Breitling are best known for their work with aviation crew and pilots, but they are also one of the best known, luxury Swiss watch brands around.

They have a certified chronometer installed in all their models, plus an automatic winding mechanism. If you’re looking for a watch that is technically superior to most watches on the market, then you can’t go wrong with a Breitling.

Recommended Breitling watches for beginners:

  • Breitling Colt Skyracer
  • Breitling Superocean Héritage II
  • Breitling Avenger Blackbird

Tag Heuer

Out of all of the watch brands on our list, Tag Heuer are one of the more affordable brands, meaning they are great for absolute beginner watch collectors.

With many of their models under £3,000, it’s much easier to find an affordable, yet valuable watch. Tag Heuer are also linked closely with Formula 1, with ambassador’s like Steve McQueen and Ayrton Senna, this brand takes a lot of its inspiration from the sporting world.

Recommended Tag Heuer watches for beginners:

  • TAG Heuer Aquaracer Mens Quartz 41mm Watch
  • TAG Heuer Formula 1 Ayrton Senna Special Edition
  • TAG Heuer Formula 1 Aston Martin Special Edition


Unlike the previous brands, Cartier focus on high-end, classic style that can withstand changing fashion trends. Their classic timepieces are a perfect addition to any collection and an amazing investment.

Many of Cartier’s pieces will gain value over time, so if you’re looking for an investment for the future, we’d highly recommend purchasing a Cartier watch.

Recommended Cartier watches for beginners:

  • Cartier Tank Américaine Automatic 45mm Steel And Alligator Watch
  • Ronde Solo De Cartier Watch
  • Cartier Panthere W25029B6

What to keep in mind when investing in a watch collection

Each of the above watch brands will be a big investment and if you plan to build a sizable watch collection, you’ll need to make sure they are kept safe and secure.

Here at Case Farm, we want you to feel confident in the knowledge that your watch collection is safe from harm, which is why we have developed a range of crush proof and waterproof watch cases.

Store 3, 4, 6 or 10 watches within your watch cases and keep them snug with our foam inserts, perfectly designed to keep your watches secure when in transit or just being moved about your home.

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