Whether you’re just getting started and looking to show off your amazing videography skills, or you’re an aspiring cinematographer anxious to get your work out into the industry, there is a video hosting platform out there ready to showcase your flawless work.
The two main video hosting platforms for any passionate video creator, are YouTube and Vimeo. There are plenty of pros and cons to both, so let’s drill down and have a closer look at which platform might be best for you to show off your work.
For those of you just starting out on your videography journey, then video hosting sites like YouTube are great for exposure. The user interface is simple and perfectly integrates with Google Analytics, so you can track the visits to your portfolio.
YouTube is extremely user friendly, plus it is one of the biggest search engines online, meaning your work has plenty of opportunity to be seen. Just like SEO for your website, you can apply the same techniques in order to get your videos ranking at the top of YouTube searches, helping to boost your views and potentially your subscribers.
Best for: Those looking to create a community around their work and gain some traction before they get professional videography work. This platform is best for those at beginner level or for those that create skits, amateur short films or vlogs.
Vimeo is a video hosting platform that is often used by professional filmmakers, cinematographers and videographers. The interface isn’t as simple to use, but the look is a lot more professional than it’s more widely known counterpart, YouTube.
Vimeo is very aware of its slightly more professional users, which is why it offers a subscription service for content creators.
The 4 tier price package includes the following:
- Vimeo Basic (Free)
- Vimeo Plus
- Vimeo Pro
- Vimeo Business
Each account gets a set amount of storage allocated every month, so the more videos you want to upload on a monthly basis, the bigger the account you will need.
Vimeo offers the highest quality video hosting, perfectly supporting Ultra HD and 4K videos. This feature means that many filmmakers will use the platform to host their award-winning short films, wedding videography, documentaries and music videos.
Best for: Those more advanced in their videography or cinematography career, looking to create a strong portfolio of work. It is also ideal for video marketing agencies looking to create a portfolio to send out to clients or direct potential clients to previous work.
Which one is right for you?
Deciding which platform is best for you will depend on your goals and what you want to achieve from your hosting.
If you are looking to gain traction in the industry and reach a more general target market, then YouTube is a great starting base.
If you are a professional videographer or cinematographer, using the likes of 4K, HD Gopro footage or 4K drone footage, then Vimeo is the platform for you. If you’re still unsure, start off by creating a YouTube channel, then as you progress and you start to see work flooding in, switch up to a Vimeo account to add that extra level of professionalism.
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