Virtual Reality (VR) is not just for video games and movies. The technology is making a significant and positive impact on workplaces around the world as well as the way customers interact with the business and its products.
Read on to explore the many VR business applications and how it can help your business generate revenue, overhaul your company’s culture and change the way your business functions.
Virtual video conferences
Software such as Skype and Google Hangouts have helped to reduce the difficulties employees and clients face while being located in different cities, countries, and offices.
Despite these advances, video conferencing can still feel slightly disconnected.
Perhaps one of the best applications of VR in business is in the creation of virtual conference rooms where you can ‘sit’ next to your colleagues, no matter where you are in the world, providing a greater “real world” experience.
The use of VR for video conferencing can also help to reduce your business costs. Instead of having to organise a business trip to bring together managers from different offices, the same personal experience can be achieved with a VR video conference.
Improving the prototype design process
VR provides brand new opportunities for employees who are required to collaborate across projects, despite being located in different cities or countries. Long gone are the days of the long wait for a prototype to arrive before making new adjustments to the design.
Bringing together employees from around the world means they will be able to work in an agile way, improving the design of a new product or prototype and see the changes in real-time before going through to production.
As businesses around the world pivot towards a more agile way of working, we’ll see the true impact of VR and experience the benefit in many different areas of business.
Expand your VR business ideas
VR will allow your company to express itself in ways that weren’t possible before.
Revolutionising the “try before you buy” concept, your customers will be able to interact with and experience your products in a new and exciting way.
For example, if you are a new-build property company, imagine prospective buyers being able to ‘walk’ through their new home, before even a single brick is laid. A much more immersive experience than simply buying their home ‘off the plans’.
There are a number of virtual reality business ideas which will help your company to connect to your customer’s emotions and allow them to really experience your products or services.
This would be especially useful for a virtual tour of a hotel, a VR visit to a restaurant or helping you to close a sale for a holiday home purchase.
Connect with your customers
If you’re getting ready for your first virtual reality business plan, one area you’ll be able to target like never before is emotionally connecting with your customers. VR allows you to demonstrate product attributes, features, and functionalities directly with your customers.
By helping consumers make more informed choices they’ll be happier with their purchases and you’ll be able to improve customer satisfaction. Bringing new technologies to your customers will help to immerse them in a fully branded and emotional buying experience which will add value to a new, more exhilarating way.
A more hands-on training experience
eLearning programs have helped lots of students prepare for new jobs without having prior experience. As these programs are desk-based, they have been criticised for being unable to provide a fully hands-on learning experience.
Learning simulations can help to bridge that gap and significantly improve decade-old training methods. It can prepare students in a safe environment so that when they complete their studies or training, they are ready to hit the ground running.
This would be especially true in the training experiences associated within the industries of science, technology, healthcare, and medicine.
Reducing employee learning curves
The use of VR can also help to reduce learning curves for new technologies or processes introduced to the workplace. Employees will get the opportunity to work with training overlays or be walked through the new processes in a virtual presentation by one of their colleagues.
This can help save your business money related to employee training while providing a more complete learning environment, so that they’re better equipped for carrying out new tasks in a shorter time.
Investing in VR technology for your business
Whilst VR technology may sound pricey, the investment and resulting benefits look set to provide return on investment in other ways. Either way, you’ll want to keep your VR equipment safe, clean and protected. Browse our selection of protective VR cases to find the perfect solution for your VR storage needs whilst you’re on the go, at a business conference or in the office.