New watch brands with potential

Watch brands with potential

If you consider yourself to be a watch connoisseur, then you need to be keeping a close eye on the young watch brands just as much as your established favourites. You don’t want to fall behind! That said, it’s not just about keeping up with the latest fashion trends. Young up and coming watch brands are really breaking the mould with exciting technological innovations, so you’ll want to be a part of that!

With that in mind, here are some of the most exciting boutique watch brands that will soon take the market by storm. From high fashion boutique watch brands to extreme sports gear, these are the brands you need to keep an eye out for!


When you’re thinking about the best watches to invest in, your mind will likely jump to those with years of time honoured prestige and heritage. However, now is the time to favour the brash young upstarts. Los Angeles brand MVMT started in 2013 to, in their words, “disrupt the overpriced and outdated models of the fashion industry”. Bold, sleek, and undeniably modern, the MVMT audience are part hipster, part adventurer – they want cool (and well-built) watches. Who are MVMT to deny them?

Larson & Jennings

Out of our selection you will probably have seen Larson & Jennings before. While the brand is well established, they’re not done yet. Not by a long shot. Somehow, Larson & Jennings manage to balance the ‘been there, done that’ sensibility that only a huge brand can have while also making you feel like you’re really onto something that nobody else is when you have one of their watches on your wrist. Built from superior materials with a classic look, you can’t go wrong with Larson & Jennings. Editor


Classic yet contemporary, lightweight yet substantial; Baume’s watches are a lesson in contradiction. Built in Switzerland (so you know they’re good), the brand has a particular focus on environmental health and sourcing their materials in such a way that leaves Planet Earth unscathed. The way it should be, right? Baume products not only look good, but they’re armed with ski-proof technology so there’s no need to worry (if and when) you hit the slopes.


Based in Lucerne, Switzerland, Chronoswiss have been lauded for reintroducing the classic watch model and bringing it back into the modern age. Their watches descend from the 19th century model with the hours, minutes, and seconds on separate subdials – it sounds old fashioned doesn’t it? Well, they combine this with innovative design features and precious 44mm stainless steel casings – so you’ll have the best of both worlds.

Fiona Kruger

The watches by Fiona Kruger are the likes of which you’ve never seen before. They look straight from outer space. Kruger is a Scottish designer with a fine arts background who moved to Switzerland (where else) to launch her watch brand. This happened in 2013 and the brand has grown steadily ever since. Many of her models incorporate laser technology and galvanic colouring – just give you a taste of how ‘out there’ her watches are.

The best watches to collect for investment

If you’re less concerned about style and the wearing of watches, there’s a good chance that you’re a collector looking for your next investment opportunity. Here are the young and exciting watch brands that are going to be huge – you will not want to miss out on these!


A young upstart in the watch market, Panerai is really disrupting things for the ‘big boys’. Keep an eye on them.

Audemars Piguet

Talking of the ‘big boys’, Audemars Piguet is a consistent force which you can put any amount of money on.

Vacheron Constantin

Another force to be reckoned with, this young watch brand is a trailblazer for daring styles and classic flourishes.

For an expanded collection of investment pieces, take a look at our blog ‘the best watches to collect for investment’.

Are your watches protected?

Whichever brand you go for, you’ll want it to be protected. Browse our vast range of watch cases for collectors – no matter how big your collection might be, we can keep them safe. If you would like to discuss any of our products, give us a call on 0800 8400 166.

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